Ever looked at your juice box and thought “Gee, I wish my fruit juice box looked like it tastes.”? No? Then you have no imagination…or even as a child had better things to think on. But that’s why the world needs artists like Naoto Fukasawa.
Fukasawa’s imagined that if the surface of the package imitated the color and texture of the fruit skin, then the object would reproduce the feeling of real skin.
Guess its a play on that old psychological mind fuck of putting a glove on your hand to trick the mind into feeling like someone else is jacking you off, only less dirty and acceptable in public.
See more of Fukasawa’s juice box designs on the dieline.